Managing and organising the information gathered from research is important to creativity for several reasons. By putting similar or relevant information together (that is, putting it into context), you can understand and unlock its potential insights. Then, once you have…
— Read on andyeklund.typepad.com/creativestreak/2009/05/swot-analysis.html
Creative Streak: Organising Information: The SWOT Analysis
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Emma Kent Mastery Journal 